We help organizations tap into an abundant source of energy and talent – expert and fan communities. Social web and collaboration tools have made it easier than ever to work with talent outside your organization. However, tools alone are not enough. Like full time employees, these communities need organization and leadership to be most effective.
We developed the OPTO framework to create scaffolding to support fan and expert communities: Outcomes, People, Tools and Organization. We use this framework to organize social production projects to get the best results from work with fan and expert communities. [learn more]
