For McDonald’s – a fictional team comes alive
Dreaming in Mono is a story produced by McDonald’s in the Nordics about one man’s dream to prove that one ski (monoski) is better than two. Mutopo focused on enabling people (customers, employees) to participate in the story beyond the hour-long show from Facebook and Twitter to live
Speed Milkshake Drinking events,
Team Monoski gear and sponsorship partners. More about
Dreaming in Mono and the talented team that produced it.
The Redken story & product samples as currency
We explored the brand history interviewing key people who helped to create the organization and the brand and developed story and produced video for a 50 year retrospective.
We also studied how product samples can be used as currency for social production tasks from idea contributions to rating, ranking and sharing.
Social production for protective gear
Triple Eight has been making skateboarding protective gear for more than 10 years. We’re been working with Triple 8 on everything from search engine and site optimization to a helmet design contest (
take a look at the results). Now we're focused on creating new products using social production - from specific tasks like helmet designs to completely new product development (we'll show of the prototypes, soon).
Get the greatest player to the greatest city
Noooooo! We were shocked, when he chose the Heat (stranger things have happened, like an Octopus predicting FIFA World Cup football winners). But you can't stop the greatest city in the world and we're already onto our follow-up plans. More than 6,000 people
joined the movement on Facebook joined
Mayor Bloomberg along with celebrities pledging everything from
Batali meals for 20 to
co-hosting The Today Show. We had a lot of fun working with the
BBH New York and the
NYC & Company team to get the community organized both on- and offline. Big thanks to all the dedicated NYC sports fans for making this happen. The search for a new King of New York is already underway.
Discovery Channel social web tool for Earthday
A program organized by
Discovery Channel Espanol, we did the social application planning and development management, as well as online outreach via blogs, social networks, video seeding, including "influencer" outreach and ongoing measurement, monitoring and conversation management. 3 Pasos 3 Personas received a
2009 Beacon Award for Multicultural Public Relations.
We are co-producing the 2010 event; the next Social Media week takes place from Feb 1 – Feb 5 in Berlin, London, New York, Sao Paulo, San Francisco and Toronto. Events are selected by local organizers in coordination with the communities in their cities – together they define the sponsorship structure (all events are free) and the best format for the event.
Make road trips more social
We explored new online business opportunities around community contributed content for road trips, advised on development of new online services, identified buy vs build opportunities, and kicked off the ontheroad blog and related social web activities to better understand Rand McNally’s community.
Beauty conversations are better than beauty news
We created thenhuch.com as an beauty industry resource to understand the most interesting conversations around the social web in general and social production in particular. take a look at
www.thenhuch.com.
Find new creative challenges
The best creative challenges, everyday. We started out researching the rapidly expanding universe of creative challenges. We wanted to understand what is working for creative people and for the organizations that run these challenges. We thought - we're doing the work to gather the best challenges, so why not make them available for others to search? Now we have
www.asmbl.us.
Understanding market position
We developed helped Bumble & Bumble understand how their offerings compared to others in their industry. The multi-dimensional analysis was used to plan everything from pricing to new products.
A framework for social production
Colaboratorie.org is a framework to help organizations to collaborate with their communities of customers, partners and other stakeholders. Naturally we would love for you to participate too.
We want to create a coffee cup with the advantages of paper cups and none of the landfill. So we organized the betacup with Toby Daniels – an open challenge to solve this growing problem. Core77 did a great job writing up the results of the design phase. The challenge was sponsored by Starbucks and supported by Core77, Jovoto, Denuo, Good Day Monsters and our individual advisors and supporters. After 403 ideas and over 10 million media impressions in the idea challenge phase, we're working to bring the best ideas to live.
Triple Eight has been making skateboarding protective gear for more than 10 years. We’re been working with Triple 8 on everything from search engine and site optimization to a helmet design contest (take a look at the results). Now we're focused on creating new products using social production - from specific tasks like helmet designs to completely new product development (we'll show of the prototypes, soon).
We are co-producing the 2010 event; the next Social Media week takes place from Feb 1 – Feb 5 in Berlin, London, New York, Sao Paulo, San Francisco and Toronto. Events are selected by local organizers in coordination with the communities in their cities – together they define the sponsorship structure (all events are free) and the best format for the event.
We worked with NARS to create new products. These are some of the results – Firming Foundation, Potent EFA cream.