Crowdsourcing: Cheat Sheet [Updated]
We enjoyed the feedback from our Crowdsourcing 101 post. So I thought I’d share a little more of our thinking (or lack thereof) in the form of a basic framework we are working on.
Its meant to act as a trigger to think about specific issues for organizations who want to work more closely with their customers or stakeholders whether they are building better products or trying to get the word out. In the coming weeks we’ll address each of these sections and give some examples of who we think is doing well for each.
Posted in: Crowdsourcing | Tagged: cheat sheet, community organizing, crowdsouring, ocmmunity management, social media strategy | 2 Comments
2 Comments to “Crowdsourcing: Cheat Sheet [Updated]”
great start. you have a lot of bases covered very well there and it is a valuable model framework. Just curious why you didn’t include “What”. The collaboration is usually output or goal focused at least that is the belief among the individuals. There can be global and local functions. Flickr is a local sharing that allows for global studies of info capture a la photo synth. thoughts?
You are right! yeah, clearly there is a product for each of these actions. actually most likely there are at least two type s- the explicit and then implicit (data shadow).
So for example, we dont talk about google or amazon as crowdsourcing but they derive substantial value from the data shadow – links, purchases. Flickr does one of my favorite things, Interestingness, by looking at people’s reactions to images and their subsequent interactions around them. Whats staggering in many examples is how simple by-products of online usage can be pulled together to do something new. Sense Networks is doing this with location data now – i.e. where you are is in fact a “vote” for a location, so you are contributing without doing anything except driving a car or having phone.
Oh yes, we need to get you a profile pic