Examples of customers as the best partners
We enjoyed Groundswell because it combines careful analysis and practical examples. And so when Josh Bernoff cpublished Groundswell Award Winners, we were excited to see what the winning companies were doing.
Many people we work with want to know how they can better work with their customers and how they can use technology to facilitate this. The winners are great examples, but also provide simple ways to think about what specific actions you might take.
Josh divides the winners into revealing categories – Listening, Talking, Energizing, Supporting, Embracing, Social Impact and Company Transformation (my favorite). Whether you are just starting to think about the relevance of social networks or blogs or trying to reorganize your company, there are examples for almost any type of business.
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